Brand Identity Reinforcement
In the McLaren Portal redesign, the strategic use of sharp angles in navigation not only reflects the dynamic essence of the brand but also provides an intuitive and visually engaging user experience. The angles guide users seamlessly through the portal, mirroring the precision of a racing maneuver. Furthermore, the transition between carousel slides incorporates a subtle yet impactful animation, utilising the same sharp angles to add a touch of dynamism.
More than a digital gateway, the redesigned McLaren Portal serves as the entry point to all facets of the McLaren web portfolio, seamlessly connecting users to the exhilarating worlds of racing, cars, technology, and the larger McLaren Group.