Brand Identity Reinforcement
The website relaunch served as a powerful tool to reinforce TGI Fridays updated brand identity. Working in unison with the team of designers to ensure that every element, from the new logos to the overall visual aesthetics, reflects the essence of the brand.
Elevating the user experience
By elevating the user experience with smooth page scroll transitions, we aimed to breathe life into the website, creating a seamless and engaging experience that immersed users in the vibrant world of TGI Fridays.
Elevating UX with Animated Copy
By seamlessly incorporating innovative design elements like split text and animated copy, we've significantly enhanced the user experience on the front-end. These interactive features have infused our website with dynamic content, fostering greater engagement and memorability for TGI Fridays visitors.
To create dynamic and captivating user experiences, we have integrated the HTML/CSS Marquee component into our design toolkit. The Marquee component enables our audience to stay engaged and informed as they explore our website.
By leveraging this versatile tool, we elevate our storytelling potential, allowing key messages and highlights to gracefully scroll across the screen.